Parachutist is the world's leading magazine for skydiving, the flagship of adventure sports. Each month the magazine is mailed to approximately 36,000 members and subscribers, including almost 6,000 outside the U.S. Skydivers span the age range with a high concentration in the 25-45 range. They are independent, youthful in spirit, oriented toward the outdoors, and willing to try new things. More details about Parachutist readers can be found here: skydiver demographics.

Advertising rates compare favorably against other air sports, in some cases, as little as one-third of the cost per reader. Parachutist magazine makes a good choice for niche marketing, and its low rates and very high readership and pass-along readership mean good value.